Amon Amarth partnered with DropsAR to hide 5 trading cards in an Augmented Reality scavenger hunt. Each found card represents a band member and includes an exclusive song preview from the upcoming album “Great Heathen Army”
The AR Hunt auto generates where the fan opens the experience creating a personalized game with the cards hidden near local parks. Fans will be directed via map to the location and the card experience will unlock once they are within 100 meters of the pin.
Fan engagement was great with over 1500 drops generated around the world!
FULL EXPERIENCE IN AR