With 6.5m monthly listeners on Spotify, Ashnikko is a highly unique and boundary-pushing artist.
For their portal, Ash's vision included this apocalyptic egg and mem-flowers. Drops collaborated with warner US & UK and their management to promote their new single “Worms”.
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The execution included a geolocating this portal in 16 cities around the world and initially sharing it exclusively with her discord followers. Inside the portal, fans could find a hidden "sigil" that could link to exclusive content.