Drops — Location-Based Experiences at Scale

The Biggest Shift in Entertainment Is Happening Outside the Screen

You already know the world is moving from screen to scene. Fans don't just want to watch — they want to show up, participate, and take something home. The brands winning right now are the ones meeting their audience in the real world.

The right experience, at the right location, at the right moment. That's a Drop.

52%

of Gen Z will cut spending on almost everything else before they cut spending on experiences. — McKinsey, 2026

What We Do

We design location-based experiences for brands, labels, and IP holders. Geofenced content at theaters, venues, record stores, polling stations, city streets — anywhere your audience shows up in the real world. When fans arrive, they unlock experiences on their phone. No app download. Just a shareable link.

We've activated at 1,800+ theaters simultaneously, blanketed every polling location in the U.S., and hidden collectibles in cities from New York to Paris to Seoul.

Geofenced Experiences

Pin exclusive content to any location on Earth. Fans can only access it when they're physically there. Scavenger hunts, geocaching, portals, exclusive drops — whatever fits the moment.

Zero Friction — No App Required

Every experience runs in the mobile browser. No downloads, no installs. Fans tap a link and they're in.

Real-World Analytics

This is the part that gets your CFO on board. We track who showed up, where, when, and what they did — giving you the same conversion data you'd expect from a digital campaign, but for a physical activation.

How We Work

We treat every project as a collaboration, not a handoff. We embed in your world — your IP, your audience, your goals — and build from there.

What makes us different is what's under the hood. We built proprietary software to deploy geofenced experiences at scale. That's how we can activate 1,800+ theaters simultaneously, or blanket every polling location in the country, and ship in weeks instead of months.

We've been doing this since 2016 — combining product engineering, human-centered computing research, and experiential design. We understand both why an experience works and how to build the technology that powers it.

Featured Work

Ghost × Drops

Rite Here Rite Now

Loma Vista Records

1,800

theaters

68K

unique visitors

13%

IRL conversion

$300K+

ticket sales

Ghost and Loma Vista Records hired Drops to promote "Rite Here Rite Now," the band's first feature film. We geofenced exclusive AR content at every screening location worldwide. On opening night, fans who arrived at their theater unlocked the Drop. The result: a top-10 box office debut.

#iVoted × Drops

Every Polling Location in America

15M+

follower reach

40%

conversion

50 states

covered

Drops partnered with #iVoted to drive voter turnout by geofencing exclusive content from artists and comedians at every polling location in the country. Fans who voted unlocked the content. Up to 40% conversion from intent to in-person collection.

More Work

Warner UK

Ashnikko

Portal experiences at fairy houses across 16 cities worldwide

Atlantic Records / HBO

HBO Insecure Season 5

AR walking tour and love letter to Los Angeles

Loma Vista Records

Soccer Mommy

AR trading cards hidden at 50 independent record stores

Elektra Records

Trivium

Global scavenger hunt — 8 days, 40 cities

Metalblade

Amon Amarth

Algorithmic hunt that auto-generates in your hometown

Planned Parenthood WI

Shining the Light

Virtual sculpture experience for social impact

Press & Recognition

Awards & Accelerators

2025

Alex Schlesener completes Ph.D in Human-Centered Computing, Clemson University

2025

XList Winner for Ghost × Drops

2024

MIT ML/AI Certification

2020

Jeezy Georgia Senate Runoff #GetOutTheVote — Atlanta Marketing Award

2019

NYCMediaLab Accelerator

2018

Nashville Project Music Incubator

2016

SFMusicTech Winner

Press

Ghost's Rite Here Rite Now becomes highest-grossing hard rock cinema event ever in North America

Blabbermouth

Let's Put Your Creativity in the Real World.

Whether you're a label, a studio, a brand, or a campaign — if you have fans online, we'll help you meet them in person.

Book a Call [email protected]

Your Creativity Belongs in the Real World.